I know what you’re thinking – ‘I’m a business, not a blogger!’ But did you know that companies with blogs produce 67% more leads per month than those without? Blogging is a cheap (often free!) and easy way to increase traffic and sales for your business. Not convinced? Here’s 7 reasons why your business needs a blog.
The average blog post takes 3 hours 16 minutes to write (Source: OrbitMedia)
Don’t have time to write relevant, search-engine optimised blogposts each week? Let me do it for you!
1. It Gives You a Voice
Blogging gives your business a voice. It has a humanising effect, allowing people to connect with what it is you’re doing. When we connect with customers & clients on a deeper level, they’re more likely to buy from us. We as humans love a story, and we love personality, and blogs are the perfect way to showcase these two things. Show your target market what you’re all about and watch them connect with you through your blog.
2. It Adds Value
Blogs are amazing way to add value to your customer. They’re the perfect way to provide more information about the products or services you’re serving and act as an excellent teaching tool. When you add value, your reader is far more likely to trust your products/services, because you’ve already proven to be useful to them for free! Blogging increases trust in your business.
3. It Increases Credibility
When you’re adding value by posting blogposts about your niche, you’re proving to your audience that you know exactly what you’re talking about. Blogging establishes you as an expert in your field and who doesn’t want to go to the expert?
4. It Boosts Your SEO
Blogging is great for boosting your search engine optimisation for a number of reasons. It keeps your site current, keeps viewers on the site for longer, helps you target long-tail key words, and provides opportunities for internal linking. By boosting your SEO through blogging, you’ll find that you’re more likely to rank higher on Google and that it’ll be easier for people to find your business’ site.
5. It Increases Traffic to Your Site
The more high quality blog content you have, the more traffic you’re likely to receive to your site, particularly if you’re also sharing these posts to social media. A blog increases traffic to your website and, as long as your blog is relevant, that traffic is likely to be your ideal customer! Which brings us on to point number 6…
6. It Increases Sales
When you’re getting your ideal customer to a) know that your site exists and b) visit it, you’re highly likely to increase your sales! This can be boosted even further by linking products and services tactfully into your blogposts. Let people know how you’re able to help them further and where they can find out more.
7. It Can Help to Build an Email List
A blog is one of the perfect places to build an email list. You can offer downloadable freebies, checklists, quizzes or worksheets if exchange for an email sign up. This means you can let them know directly about other products and services that may be of interest to them. Make sure you’re always following data protection rules when building an email list!
