If you feel like you’re failing to see any growth when it comes to Pinterest, or you’re struggling to actually get your pins seen, then you’re in the right place! Today I’m breaking down how I went from 500 monthly unique viewers to 320,000 in just 3 months, and how you can too! Trust me, this growth included plenty of trial & error, and if I knew what I know now, I’d have seen growth a lot quicker. So I’m here to save you the time and energy that I’ve spent over the past 3 months, to help you sky rocket your monthly unique viewers on Pinterest.
Bear in mind that viewers don’t always translate into clicks! Whilst of course you’re much more likely to drive traffic to your website if people are actually seeing your pins, you need to make them interesting enough for people to click through!
1. Focus on Content Creation, Not Re-Pinning
Fo a long time I didn’t realise the value of Pinterest or how best to use it to benefit my site. So I found myself re-pinning ideas rather than pinning my own content. I later realised that the biggest key to increasing my unique viewers was to focus on content creation, not pinning. In fact, no matter how much I re-pinned, I only started seeing extreme growth when I shifted my attention to pinning content from my blog. I promise your time is much better spent creating content for your site and pinning this to Pinterest, than hours of scrolling and re-pinning!
2. Re-Create Popular Content
The thing that made the second biggest difference to my growth was analysing previous pins and re-creating my most popular content. You’ll find that some pins and topics will always do better than others. This is because people often use Pinterest to search for very specific things – quotes for example do particularly well. Try to make a mental note of which pins perform the best for you and then try to incorporate more of them in the future. For example, if your travel guide pins get the most views/re-pins/clicks, then aim to create more travel guide content on your blog.
3. Experiment with Different Styles
Just as different topics perform differently, so do different styles of pins. You’ll notice at the bottom of each of my blogposts, I included a variety of different Pinterest graphics. Although these are all for the same blogpost and contain the same information, they perform differently. This might be because of the images, layout, colours, fonts, or language I’ve used. I try to keep an eye on which styles do the best and incorporate what I learn into future pins.
4. Be Consistent
Just like anything online (and in life!), it’s important to be consistent. In my book, consistency is king, and it’s where a lot of us tend to fall down! I post on Pinterest almost every day and if I unintentionally take some time off, I’ll find that my unique viewers start to drop. This doesn’t worry me too much however, as I know how to drive this back up! If you follow the above steps, you should have no problem in increasing your viewers if you do see them decrease.
